Brand Manager Job inKenya

FMCG Brand Manager
Scope of Job
To contribute in the development
and implementation of the
companies brand strategy.
To develop and execute a fully
integrated brand marketing
communications plan supporting
the overall brand strategy.
To promote and embed the
products brand to enhance its
visibility in the market.
Co-ordinate and deliver a range of
activities in line with increasing the
brands visibility.
Decision Making Authority
Make decisions relating to marketing
aspects of brand internally and
externally and deliver promotional
activities.
Experience
Experience of
working in a
marketing or brand
management
environment
Practical experience
of brand
management and
activation campaigns.
Experience of success
in using different
marketing channels
to build a brand
Experience of
consumer research
and using this to
drive the
implementation of
the brand
Project management
experience within a
formal project
management
methodology and of
managing various
projects
Experience briefing
and working with
external suppliers
and internal
stakeholders to
ensure activities are
on brand
Experience of leading
on a time specific
organizational.
Knowledge and Skills
A good working
knowledge of
marketing principles,
particularly to
support the building
and promotion of a
brand
Good analytical skills
of brands, market
research, and market
trends
Good knowledge of
different media
channels for different
audiences
Numerate and able to
manage budgets
(income and
expenditure) and to
analyze financial data
Demonstrable
negotiation,
influencing,
networking,
presentation and
diplomacy skills
Demonstrable ability
to motivate self and
staff across the
organization and
secure the co-
operation and
involvement of key
internal and external
stakeholders
Excellent verbal and
written
communication skills,
confident at
responding directly to
individuals queries
Competent with MS
Office, particularly
Word, Excel,
PowerPoint and
Outlook.
General Attributes
Ability to work to and
meet firm deadlines
Ability to work in a
team and on own
initiative
A flexible approach to
work
Good interpersonal
skills to develop and
maintain effective
working relationships
with Ather
stakeholders
A team leader, able to
inspire others.
To apply, send your CV only to
cvs@careerdirections.co.ke before
3rd September 2013.
Clearly indicate the position applied
for and your minimum salary
expectation on the subject line
Share