Marketing and SalesManager Job in Kenya

Description: Marketing and Sales
Manager
Job Purpose:
Accomplishes business development
activities by researching and
developing marketing opportunities
and plans; implementing sales
plans; managing staff.
Marketing and Sales Manager Job
Duties:
Accomplishes marketing and sales
human resource objectives by
recruiting, selecting, orienting,
training, assigning, scheduling,
coaching, counseling, and
disciplining employees;
communicating job expectations;
planning, monitoring, appraising,
and reviewing job contributions;
planning and reviewing
compensation actions; enforcing
policies and procedures.
Achieves marketing and sales
operational objectives by
contributing marketing and sales
information and recommendations
to strategic plans and reviews;
preparing and completing action
plans; implementing production,
productivity, quality, and customer-
service standards; resolving
problems; completing audits;
identifying trends; determining
system improvements;
implementing change.
Meets marketing and sales financial
objectives by forecasting
requirements; preparing an annual
budget; scheduling expenditures;
analyzing variances; initiating
corrective actions.
Determines annual and gross-profit
plans by forecasting and developing
annual sales quotas for regions;
projecting expected sales volume
and profit for existing and new
products; analyzing trends and
results; establishing pricing
strategies; recommending selling
prices; monitoring costs,
competition, supply, and demand.
Accomplishes marketing and sales
objectives by planning, developing,
implementing, and evaluating
advertising, merchandising, and
trade promotion programs;
developing field sales action plans.
Identifies marketing opportunities by
identifying consumer requirements;
defining market, competitor's share,
and competitor's strengths and
weaknesses; forecasting projected
business; establishing targeted
market share.
Improves product marketability and
profitability by researching,
identifying, and capitalizing on
market opportunities; improving
product packaging; coordinating
new product development.
Sustains rapport with key accounts
by making periodic visits; exploring
specific needs; anticipating new
opportunities.
Provides information by collecting,
analyzing, and summarizing data
and trends.
Protects organization's value by
keeping information confidential.
Updates job knowledge by
participating in educational
opportunities; reading professional
publications; maintaining personal
networks; participating in
professional organizations.
Accomplishes marketing and
organization mission by completing
related results as needed.
Skills/Qualifications:
Financial Planning
and Strategy,
Marketing Concepts,
Positioning,
People Management,
Territory
Management,
Sales Planning,
Competitive Analysis,
Understanding the
Customer,
Product
Development,
Client Relationships,
Creative Services
2-3+ years
experience
Degree in Marketing
or any other related
degree.
To apply, send your CV only to
cvs@careerdirections.co.ke before
3rd September 2013.
Clearly indicate the position applied
for and your minimum salary
expectation on the subject line
Share